14″, 20″ and 25″ Toni Doll by American Character (1958-59)

 American Character  Comments Off on 14″, 20″ and 25″ Toni Doll by American Character (1958-59)
Jan 282016
 
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American Character‘s Toni doll in 14″, 20″ and 25″ sizes is almost identical to their Sweet Sue Sophisticate. The two dolls were made using the same molds, but with slightly different face paint. Toni most often has painted lashes at the outer corner of each eye, while Sweet Sue Sophisticate has painted lashes below each eye. It should be noted that while this is the identifying feature, it is not a hard and fast rule. The company most likely used whatever dolls were on hand to fill their orders. Toni was marketed as a tie-in to the Toni home permanent made by the Gillette Co., and came in 14″, 20″ and 25″ sizes. Each doll was packaged with a Toni Playwave Kit consisting of a comb, brush, curlers and play-wave solution in squeeze bottle.

Toni Ballerina is a different doll, similar to Sweet Sue with Flexible Foot.

See also: 10″ Toni Doll10″ Toni Outfits

Body Construction
Toni is a walking doll, all vinyl and jointed at the neck, shoulders, waist and hips. Her shoulders are flange jointed, allowing them to move backward and forward only, held close to her body. Her waist and neck joints rotate, but do not tilt like Sweet Sue Sophisticate. Her rooted hair is good quality and was made in blonde, red and brunette shades. It is most often styled in a curly bob with bangs but varied occasionally according to the outfit she was dressed in. She has blue sleep eyes with brush lashes. A flirty-eyed version was also available, with the added feature of strung shoulder joints, allowing for greater posability.

Markings
The 14″ version of Toni is completely unmarked. The 20″ version has “AMERICAN © CHARACTER” in a circle on her back. The 25″ size has “AME. CHARACTER DOLL COR./©” on the back of her neck.

Clothing
Toni was sold wearing outfits which were different from those of Sweet Sue Sophisticate. The larger sizes of Toni did not have as many outfits as their 10″ sister, but were available in a nice assortment of day, evening and bridal wear.
A stretch lace teddy identical to the one worn by the 10″ doll has been found in 20″ size; however, it is not known whether the larger size Toni was ever sold as a basic doll wearing it, or whether it was underwear for another outfit.

The earliest version of American Beauty is a ball gown with black bodice and full skirt of deep pink nylon tricot over taffeta; matching pink stole; combination marquisette slip and panties; hose; silver shoes with rhinestones; rhinestone or pearl earrings and pin. This doll’s hair is in a curly updo. All sizes. See photo above. A later version, available only in 20″ size, is a pale pink gown with a three-tiered lace skirt; pearl necklace and tiara. This doll has flirty eyes.

The earliest version of Bride is a short-sleeved wedding gown with lace bodice and two wide bands of lace on the tulle skirt; hooped petticoat; rounded satin cap with pearl edging and fingertip tulle veil; bouquet; lace-edged taffeta panties; hose; white shoes with rhinestones; solitaire ring; pearl earrings. All sizes. See photo above. (American Character’s Betsy McCall had an identical bridal outfit.) A later version, available in 20″ size only, is a long sleeved lace gown with micropleated underskirt.

Country Club is a sheer white blouse with elbow-length sleeves and big bow at neckline; multi-gored skirt has alternating panels of plain black and black-and-white checks; black beret; black shoes. This doll has a side-part hairstyle. All sizes. See photo above.

Dinner Date is a taffeta dress with dropped waist, bubble skirt accented with a velvet bow, attached stole; pillbox hat with tulle; evening bag. All sizes. Most commonly found in blue, but color variations exist. See brown version above. 10″ Toni has a similar outfit.

Love in Bloom is a strapless party dress with stole, held in place by a wide belt. All sizes. See illustration below (from the Toni doll booklet.)

Romance with Mink Stole is a pale pink satin sheath dress with side slits with velvet ribbon accents; brown real mink stole; string of pearls; pearl earrings; pink shoes. 14″ and 20″ sizes only. See illustration above. 10″ Toni has a similar outfit.

Sunday Best is a pale pink nylon blouse with a wide shawl collar and three rhinestones down the front of the bodice; skirt with cummerbund; hat of pale pink braid; purse. 20″ size only. 10″ Toni has a similar outfit.

Town and Country is a black and white striped taffeta dress, lined in red; long red and black felt vest with snap closure; matching hat; matching hatbox; black heels with rhinestone accents. 14″ and 20″ sizes only.

Packaging
Toni was packaged in a box similar to that of the 10″ version, with 50’s graphics in pink and blue.

10″ Toni Doll Outfits by American Character

 American Character  Comments Off on 10″ Toni Doll Outfits by American Character
Dec 302015
 
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See also: 10″ Toni Doll by American Character

1958 catalog photo of 10″ American Character Toni doll outfits.

The numbers below refer to the catalog photo above.

  1. Cheerleader is a green felt skirt with Toni written in white across the front; long-sleeved white knit top; green and white cap.
  2. Collegiate is an aqua corduroy skirt with white felt curved patch pockets; a white knit top with three-quarter sleeves; blue sash. See photo below. In 1960 this outfit was renamed Co-Ed. A later version of Collegiate is a sleeveless dress with red and white horizontal stripes on the bodice, black dropped waistband, white pleated skirt; black headband; red heels.

    Collegiate outfit for American Character’s 10″ Toni doll.

  3. TV Time is a black velveteen halter-top jumpsuit with elastic around at the waistline; short sleeved housecoat with rounded front hem.
  4. Surburbanite is a white vinyl coat with three red toggle closures; red corduroy hood; jumpsuit with red short sleeved bodice and red cordoroy pants; shoes. This outfit also came in a green variation. See photos below.

    Suburbanite outfit by American Character for their 10″ Toni doll.


    10″ Toni’s Suburbanite outfit has a one piece pantsuit under the coat. At right, the green toggle version of the coat with beige hood.

  5. Coat and Hat is a beige felt coat with two large pockets; red straw hat; white hankie with red edging; hose; red shoes. See photo below. The 1959 version is a black felt coat with white collar, cuffs and pockets; matching hat; black purse and heels.

  6. Sunday Stroll is a dress with black satin skirt, white bodice trimmed with silver glitter; blue felt coat with black velvet trim; black velvet hat with blue ribbon; hose; black shoes.

  7. Tea Time is a coral taffeta short-sleeved dress with white bands at neckline and sleeves and black braid near hem; wide black belt with coral ribbon tie; natural straw hat with black band; hose; black shoes.
  8. Charleston is a yellow and black checked dress; yellow sheer jacket.

  9. High Society is a dress with black velvet bodice, black and white taffeta bubble skirt, and white taffeta cowl collar; black velvet hair ribbon with flowers; hose; black heels. The 1959 version is also a bubble dress, but in pale pink taffeta with lace overlay.

  10. Stewardess is a short-sleeved blue cotton dress with white trim at the neck and sleeve edges, metal pin; matching hat with pin; black belt; black purse; black shoes.

    Stewardess outfit for 10″ Toni by American Character has matching metal “wings” pins on the dress and hat.

  11. Romance With Mink Stole is a pale pink satin gown with side slits, accented with rose velveteen bows; brown real mink stole; long string of pearls; hose; shoes. See photo below.

    Romance with Mink Stole for 10″ Toni doll, mint in box.
    Photo courtesy of eBay seller your-favorite-doll.

  12. Dinner Date is a blue taffeta dress with bubble skirt, cowl collar, large velvet bow at dropped waistline; brown real mink hat and muff; black heels with rhinestones. The fabric of the dress tends to fade to lavender. See photo below. The larger Toni dolls have a similar outfit.

  13. Bride is a white satin wedding gown with attached stole and tiers of tulle accented with bows; cap headpiece with long tulle veil; bouquet; hose; white shoes. See photo below.

  14. Cocktails is a dress with pale pink satin skirt, black velvet bodice, black lace overskirt, attached pink tulle stole; hose; black shoes. See photo below.

    Cocktails outfit by American Character for 10″ Toni doll.
    Photo courtesy of Franklin Lim-Liao.

  15. Bon Soir is a full-length nightie; lace-trimmed negligee; shoes with rhinestones. The 1959 version has a flowered negligee.
  16. Cha Cha is a black dress with full skirt, sheer white puffy embroidered sleeves and large bow at neckline, black headband with red accent, red heels. See photo below.

Additional outfits, probably from 1959 or 1960:

  • American Beauty is a gown with silver brocade bodice, two-tier deep pink nylon tricot skirt; matching nylon stole.

    Toni’s American Beauty outfit.
    Photo courtesy of Sandi Duncan.

  • At the Beach is a red sleeveless top with white trim; pedal pushers; fringed hat; bag; red heels.
  • Brunch Time is a black velveteen strapless jumpsuit; nylon print jacket with orange taffeta lining; hairband; black heels.
  • Shopping Time is a pale yellow dress with brown lace trim on bodice and skirt; brown straw hat; brown elastic strap heels with rhinestone accent.
  • Sunday Best is a long sleeved pale pink dress with satin collar and wide satin band at hem; pink straw hat. The larger Toni dolls have a similar outfit.
  • Tea Time is a short sleeved white cotton dress with narrow blue horizontal stripes, black loop trim; red straw hat; black belt; blue purse; heels.
  • (Name Unknown) – black velveteen pants; white long sleeved blouse with rhinestones and lace on front; rose ribbon sash at waist.



Learn More:

cover
American Character Dolls
by Judith Izen
Find it on eBay.
cover
Dolls & Accessories of the 1950s
by Dian Zillner
Find it on eBay.
cover
The Doll & Teddy Bear Department
edited by Thomas W. Holland
Find it on eBay.

Copyright 1999-2015 by Zendelle Bouchard

10″ Toni Doll by American Character (1958-60)

 American Character  Comments Off on 10″ Toni Doll by American Character (1958-60)
Dec 102015
 
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See also: 10″ Toni Outfits

Dark brunette American Character 10″ Toni doll.

American Character‘s 10″ Toni is a wonderfully-made doll with a sweet expression. She is slightly smaller than many of the similar-sized dolls made by other companies. The Toni name was licensed from Gillette and the doll was used as a tie-in to their Toni home permanent. A Toni Playwave Kit, used to style the doll’s hair, was sold separately. Toni was also sold in 14″, 20″ and 25″ sizes.

Body Construction
Most Toni dolls are all vinyl. The earlier versions were strung, while the later, and more common type has flanged joints. A few dolls have been found with vinyl heads and hard plastic bodies, and it is speculated that this is the earliest version since they also have the strung joints. Toni is jointed at the neck, shoulders and hips only. She has rooted hair, in platinum, golden blonde, red or dark brunette, styled in a curly bob with bangs. Two metal barrettes hold her hair in place. She has sleep eyes with molded lashes, and painted lashes at the corner of each eye. Tiny Toni has no paint on her nails, and no earring holes.

American Character Toni is marked in the middle of her back.
Photo courtesy of Franklin Lim-Liao.

Markings
She is marked “AMER. CHAR. DOLL CORP 1958” in a circle on the back of her head, and “AMERICAN CHARACTER 1958” with a copyright symbol, on her lower back.

Clothing
The 10″ Toni doll’s original outfit is an off-white, one-piece strapless stretch lace teddy, with a frill of pink tulle at the hem. She also wears white plastic heels with a molded bow across the instep.

Toni had numerous separate boxed outfits available. See the Toni Outfits page for a complete list. Her clothing is not tagged. Some of the outfits were also available on the larger size Tonis, but with variations.

Packaging
Toni was packaged in a box with graphics evoking ’50’s modern style. Interestingly, the doll is pictured on the box with earrings, although she had none.

Toni could also be purchased in a box set with the playwave kit and accessories, wearing her “Bon Soir” outfit. See the brochure illustration below.



Learn More:

cover
American Character Dolls
by Judith Izen
Find it on eBay.
cover
Dolls & Accessories of the 1950s
by Dian Zillner
Find it on eBay.
cover
The Doll & Teddy Bear Department
edited by Thomas W. Holland
Find it on eBay.

Copyright 1999-2015 by Zendelle Bouchard

Oct 302012
 
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3 of the 7 Dwarfs - Sneezy, Sleepy, Happy - all cloth, 1938

Three of the Seven Dwarfs – Sneezy, Sleepy and Happy, all cloth, 12″ tall, 1938.
Photo courtesy of Lisa Hanson. Check out Lisa’s eBay listings.

The Ideal Toy Corporation had a long and illustrious career in the doll business, beginning in the early years of the 20th century and continuing into the 1980s. They produced dolls in composition, cloth, rubber, hard plastic and vinyl. The industry’s best designers, including Bernard Lipfert, Joseph Kallus, and Neil Estern, worked for Ideal at various times. Fortunately for collectors, most Ideal dolls are marked. For more information on the company’s history, read Judith Izen’s wonderful book, “Collector’s Guide to Ideal Dolls.”

Individual pages:




Learn More:

cover
Collector’s Guide to
Ideal Dolls, 3rd ed.
by Judith Izen
Find it on eBay.
cover
Crissy Doll
& Her Friends
by Beth C. Gunther
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Shirley Temple
Dolls & Collectibles
by Tonya Bervaldi-Camaratta
Find it on eBay

Copyright 2006-2015 by Zendelle Bouchard