Madison, Ltd., marketed a variety of dolls and toys in the 1970s and 1980s. They were headquartered in Hackensack, NJ, but the dolls were made overseas.
Tracy is 11.5″ tall, all vinyl, dressed in a floral print dress with attached, lace-trimmed apron, and matching bonnet. Her rooted hair is styled with a sausage curl on either side of her face. She has blue sleep eyes with long lashes. She is marked “Hong Kong” on the back of her head, and “Made in Hong Kong” on her back. The illustrations on her box are obviously meant to invoke Holly Hobbie.
Sweet Susan is a bent-leg vinyl drink-and-wet baby. She is 11″ long and has bright blue sleep eyes with long lashes. She has molded hair underneath her rooted hair. Susan wears a lace-trimmed, flocked nightie and comes in a gift set with two other outfits plus accessories. She is marked on her back “Hong Kong // BLUE BOX”. Blue Box was the name of another doll company at this time – so either Madison purchased the dolls from them and dressed them; or else Madison and Blue Box were somehow related.
Rag Mop Kids are a boy and girl with vinyl head and hands, cloth body and yarn hair. They have painted blue eyes and freckles. Their bodies are made of red and white gingham, to look like shirts under her jumper and his overalls. Their red felt shoes are part of their bodies. They had extra outfits which would also fit Cabbage Patch Kids.
Dolls of All Nations is a series of twelve 9″ vinyl girl dolls wearing various international (mostly European) costumes.
Li’l Jenny is a drink-and-wet 8″ girl doll with her hair in braids. She has blue sleep eyes with long lashes.
Happy Clown is a dark skinned clown with rooted green hair. There may have been a white version as well.
“String Puppets” are marionettes including Donny and Marie Osmond; super heroes Wonder Woman, Superman and Batman; and Disney characters including Mickey Mouse and Goofy. These are sought after by collectors.
Action Soldier is a GI Joe knockoff. He had extra outfits available.
Galaxy Fighters are similar to the Masters of the Universe action figures, with big muscles.
The Telephone Pioneers of America, now known as Pioneers – A Volunteer Network, is a nonprofit volunteer organization of current and former telecommunications industry employees. In the early 1980s they sold dolls as a fundraiser. The 15.5″ doll pictured was made by A&H and represents a phone operator of the 1890s. She is all vinyl, jointed, with sleep eyes and rooted hair. They also sold a doll dressed in a contemporary repair person’s uniform. Black and white versions were available.
Actress and model Brooke Shields was produced as an 11.5″ fashion doll by LJN in the early 1980s. She is all vinyl, with wavy long brunette hair, gray painted eyes and Brooke’s famous bushy eyebrows. All dolls have a copyright date of 1982.
Basic Brooke Shields doll by LJN.
Photo courtesy of eBay seller king-auctions.
The basic doll wears a blue turtleneck sweater with white collar and cuffs, white leggings and blue boots. An alternate version was the same style but with pink sweater and gray leggings. She came with a plastic brush and star ring, posing stand and photo of Brooke. The box graphics on both versions are identical.
Suntan Brooke Shields doll by LJN.
Photo courtesy of eBay seller king-auctions.
Suntan Brooke Shields has a different face mold with a big smile. She comes in a yellow and white striped swimsuit with a beach bag and sunglasses.
Prom Party Brooke Shields also has the smiling face, and has extra long hair. She comes in a hot pink metallic gown and “pearl” necklace, with pink posing stand and heels, and a plastic floral bouquet.
Brooke had eight “Fun Time” fashions and eight “Designer Boutique” fashions sold separately.
Fun Time Fashions:
Riding Habit – red jacket with black collar and cuffs, 1st place ribbon, yellow top, khaki pants, riding hat, boots and crop
Cheerleader Costume – white sweater with “B” logo, royal blue and white skirt, white vinyl cowboy boots, blue and yellow pom-poms
Shorty Pajamas – white teddie with pink flowers, matching mob cap, pink bra and panties, pink high heeled sandals.
Jogging Suit – bright yellow hoodie with green trim, yellow pants, yellow wedgies, green gym bag
Blue Jeans & Shirt – jeans with red knit cuffs, red and white striped sweater, red cowboy boots, Walkman with headphones and strap
Camouflage Pants Suit – Khaki short-sleeved top, camo knickers, gold purse attached to belt, natural straw hat, aqua wedgies
Dotted Swiss Party Dress – white dotted swiss with pink underdress and lace trim, crownless hat of matching fabric, white nylons?, pink high heeled sandals
Beach Outfit – pink swimsuit, green skirt, black hat with attached blue scarf, purple heels
Fun Time fashion Jogging Suit for Brooke Shields doll by LJN.
Photo courtesy of eBay seller den268.
Designer Boutique Fashions:
Cowgirl Outfit – red skirt with blue belt, white western shirt with red trim, blue check bandanna, white cowboy hat with blue check band, white cowboy boots
Disco Outfit – blue jacket with gold lame short sleeves and attached shorts, gold lame bikini top, blue drawstring bag, blue high heeled sandals
Fur Jacket Walking Suit – white faux fur jacket, white skirt, white boots with cuff tops, hot pink scarf
Cocktail Gown – black sheath gown with pink ruffle down each side and across one shoulder, black high heeled sandals
Roller Skating Jump Suit – red long sleeved jump suit, gold belt, red socks, white roller skates with red wheels
Lace ‘n’ Satin Party Gown – long gown has pink satiny bodice white ruffle collar, sleeves and peplum, floral embroidered skirt; white wedgies
Wrap Around Coat and Hat Outfit – plush purple coat (looks more like a bathrobe), matching hat, white belt, white boots with cuff tops
Pants Suit – bronze metallic jacket with brown satin cuffs, brown satin pants, brown boots with cuff tops, brown hat
Designer Boutique fashion Pants Suit for Brooke Shields doll by LJN.
Photo courtesy of eBay seller den268.
There was also a carrying case with dressing room graphics inside.
LJN also produced a Brooke Shields Glamour Center styling head with curlers and other hair styling accessories.
McCall’s issued a sewing pattern specifically for the Brooke Shields doll.
This 1958 12″ vinyl Shirley Temple doll with extra outfits was sold in a box resembling a TV set, tying in to Shirley Temple Black’s children’s television show. Photo courtesy of Withington Auction, Inc.
17″ vinyl Shirley Temple doll wears a cotton dress which may have been a Sears exclusive. This size was made from 1959 to 1963. Photo courtesy of Withington Auction, Inc.
Ideal made their first vinyl versions of the Shirley Temple doll from 1958-63. They had rooted blonde hair with Shirley’s famous curls and hazel sleep eyes. Some of the larger dolls had “twinkle eyes,” also known as flirty eyes, which could move from side to side as well as open and close. The 12″ version had lots of extra clothes that could be purchased; the 15″, 17″, 19″ and very rare 26″ sizes were sold in a variety of outfits but no clothing was sold separately. Most of these outfits were not from Shirley’s movies, but reflected typical little girl fashions of the period. 1950s Shirley Temple dolls came wearing a plastic pin of her name in script. The 15″ version was reissued in 1972 as a Montgomery Ward exclusive.
15″ vinyl Shirley Temple doll reissued in 1972 for Montgomery Ward was available in this outfit only. Photo courtesy of Lisa Hanson. Check out her eBay listings.
The Shirley Temple Playpal doll sold only in 1960 is 36″ tall and has the same blow-molded jointed vinyl body as Patti Playpal, with a Shirley Temple head. She most often wears a nylon dress but was also available in a Heidi outfit.
In 1973, a new 16.5″ vinyl version of the Shirley Temple doll was sold wearing her red and white polka dotted “Stand Up and Cheer” outfit. There were four additional outfits sold separately. This doll was available through 1975.
In 1982-3, Ideal made 8″ and 12″ versions of Shirley Temple with pale vinyl resembling porcelain. With this Collector’s Edition series, they returned to dressing Shirley in outfits from her 1930’s film roles. In 1984-5, a 16″ Shirley was made, available in three different costumes.
16″ vinyl Shirley Temple doll, the final version made by Ideal, wearing outfit from her 1934 film “Stand Up and Cheer!”
The Knickerbocker Toy Co., founded in 1927, is undoubtedly best known for its Raggedy Ann and Andy dolls, which it produced from the early 1960s through the 1980s. The company made many other cloth dolls during its long history, including Disney characters such as Snow White and the Seven Dwarfs, cartoon characters such as Little Lulu, Little Orphan Annie and the Flintstones, and girl dolls with molded faces similar to the ones produced by Georgene and Mollye. The company also produced some wonderful composition dolls including the characters from the comic strip Blondie, Disney’s Pinocchio and Jiminy Cricket, and Snow White and the Seven Dwarfs. Holly Hobbie was a big seller for Knickerbocker in the 1970s, in both cloth and vinyl versions. Knickerbocker was bought out by Hasbro in 1983, but they continued to produce dolls under the Knickerbocker name, including the wonderful line of Magic Attic vinyl play dolls designed by Robert Tonner in the 1990s. In 2001, Marie Osmond and her husband purchased Knickerbocker and changed its name to Marian LLC. That company later became part of Charisma Brands.
This is a very partial list. Click on a small photo to see a larger version.
Knickerbocker’s Snow White doll is all composition, with molded black hair. Her satin dress has a velveteen bodice. The 7 Dwarfs are dressed in velveteen outfits, and have mohair beards. Photos courtesy of Lisa Hanson. Check out her eBay listings.
Pinocchio‘s composition arms and legs are molded to look like jointed wood. Photos courtesy of Lisa Hanson. Check out her eBay listings.
The cloth versions of the 7 Dwarfs have velveteen outfits that are part of their bodies, and molded mask faces. The doll on the left may have a replaced beard. Photo courtesy of Withington Auction, Inc.
Knickerbocker began producing Raggedy Ann and Andy in 1963. This pair dates to 1964. Photos courtesy of Lisa Hanson. Check out her eBay listings.
Bedtime Raggedy Ann and Andy wear flannel pjs and nightie instead of their usual outfits. Their printed eyes are safer for babies. They were made starting in 1979. Photos courtesy of Paul Muhlbach. Check out his eBay listings.
Beloved Belindy is another character from the Raggedy Ann stories. The Knickerbocker version doesn’t resemble Johnny Gruelle’s original illustrations very much though. Photo courtesy of Paul Muhlbach. Check out his eBay listings.
In 1973, Knickerbocker made a series of miniature rag dolls of cartoon characters, including Nancy and Sluggo. Photos courtesy of Sandy Blaine. Check out her eBay listings.
Flintstones characters Fred, Wilma, Barney, Betty, Pebbles and Bamm-Bamm were also part of the Miniature rag dolls series. Photos courtesy of Dennis Mah. Check out his eBay listings.
The Floppy Sox dolls from 1974 are made to look like homemade sock dolls. There was a boy and girl doll made.
Holly Hobbie and her friends were made in several sizes in the mid-70s. Vinyl versions were made too. Photos courtesy of Sandy Blaine. Check out her eBay listings.
The Cowpokes dolls, copyrighted 1981, are a cute Western-themed boy and girl. Read more on the Cowpokes page.
Captain Kirk and Mr. Spock from Star Trek were made in 1979, with vinyl heads and cloth bodies. No other characters from the series were made. Photos courtesy of King Auctions. Check out their eBay listings.
Peanuts character Snoopy and his sister Belle were made as 8″ all vinyl fashion dolls in the early ’80s, with extra outfits available. Snoopy was always accompanied by his little sidekick, Woodstock. Photos courtesy of Dennis Mah. Check out his eBay listings.
The 5″ vinyl version of Snoopy (with Woodstock) has Astronaut, Chef and Sport playsets. Photos courtesy of Sandy Blaine. Check out her eBay listings.
Missy, Mindy and Mandy are the Moppets – small, all-vinyl dolls produced by Knickerbocker in 1981. All-vinyl Baby Moppets were made as well. The Sugar Cone Baby Moppets have vinyl heads and cloth bodies.
Photos courtesy of Dennis Mah. Check out his eBay listings.
Dolly Pops from the late ’70s – early ’80s are one piece plastic dolls with rooted hair. The dolls “pop” in and out of their playsets, and their one-piece plastic outfits “pop” on and off. Photos courtesy of Dennis Mah. Check out his eBay listings.
Knickerbocker made Annie dolls as a tie-in to the 1982 movie starring Aileen Quinn as Annie and Albert Finney as Daddy Warbucks. Cloth and vinyl versions of Annie were made in multiple sizes; other characters from the film were made about 6″ tall in vinyl, and as 2.75″ miniatures.