In the early 1960s, the Woolworth’s chain of discount stores offered several exclusive dolls which they trademarked under the names Miss Marie, Little Miss Marie and Baby Marie. They were all fashion dolls, with extra outfits available. The actual manufacturers are unknown; only the Woolworth’s name appears on the dolls’ boxes. Accessories, like the Baby Marie carrying case pictured below, have also been found.
Miss Marie is 10″ tall, all vinyl and flange jointed at the neck, shoulders and hips. She has gray sleep eyes with molded lashes, and no painted lashes. Her hair is rooted in a side part style, in various shades. She has earring holes with drop pearl earrings. Her fingernails are painted red but her toenails are unpainted. This doll is nearly identical to the doll on the Circle P page. The only difference is that her head is molded slightly thicker at the neck opening. Miss Marie is one of many dolls that were created to compete with Ideal’s Little Miss Revlon.
The unboxed Miss Marie pictured is marked with a capital letter E on the back of her head below the hairline.
She was sold in a variety of simple dresses. In addition to the two pictured above, her other outfits include a wedding gown and a day dress with large orange and brown polka dots. Her dresses fasten in the back with a white donut-ring type snap marked “SK LIKITS RAU”. She also wears white nylon tricot panties and white plastic heels with a bow molded across the instep. Extra boxed outfits were available.
Other Marie Dolls
Little Miss Marie was made in two versions, both 8″ tall. One version is a vinyl high heeled doll similar to Little Miss Ginger and Little Miss Nancy Ann. The other is a flat-footed walker similar to American Character’s Betsy McCall.
Baby Marie is an 8″ vinyl baby, similar to Vogue’s Ginnette.
Copyright 2013 by Zendelle Bouchard