This company, founded in 1917 by E. G. Goldberger, made a wide variety of dolls, including composition, hard plastic and vinyl. They used the trademark “EEGEE” early on. Their dolls were often knockoffs of the popular dolls of the day. In the 1930′s, they made the Shirley Temple-types Little Miss Movie and Miss Charming. In the ’50s, Susan Stroller was an alternative to Ideal’s Saucy Walker, while Eegee’s beautiful line of Little Debutante dolls competed with Ideal’s Revlon and Little Miss Revlon. The 28″ version was also sold as a Bride.
In the ’60s, Mattel’s Barbie, Skipper and Ken were the inspiration for Eegee’s Annette, Little Sister and Andy. Miss Babette was another Barbie clone. Tandy Talks was a cuter version of Mattel’s Chatty Cathy, complete with freckles. Shelley managed to copy two different dolls at the same time – she looked like Ideal’s Tammy, but had the “growing hair” feature of American Character’s Tressy.
Gemmette was a 15″ lady doll from 1963. She came in various hair colors and outfits, but always a long fancy gown. Eegee made Dolly Parton in doll form, in both 12″ and 17″ sizes. A number of ventriloquist dolls were produced over the years, including Lester, W. C. Fields, Groucho Marx, Bozo the Clown and Charlie McCarthy.
17.5″ Miss Sunbeam was an advertising doll for Sunbeam bread sold in 1959. She is all vinyl with blonde hair and blue eyes. Another product tie-in the company produced was the Kool-Aid Kid in 1989, a little girl wearing a red sweatshirt with her name on the front. She came in various hair colors, including a bright red.
The company also produced some very original dolls. Puppetrina, introduced in 1963, was a 22″ vinyl doll whose arms and legs could be manipulated like a puppet. There was a Baby Puppetrina as well. Honey Munch from the ’70s was an unusual ventriloquist baby doll. Maskerade Magic dolls came with five different masks for the dolls to wear.
Eegee is still in business under the name of The Goldberger Company, making dolls and toys for very young children with a lifetime guarantee.
Copyright 2006-2012 by Zendelle Bouchard