Belle Doll & Toy Corp. was headquartered in New York City in the 1950s. Their earliest documented doll is Heddi Stroller, a 20″ hard plastic walking girl doll. They are most known for their high heeled glamour dolls including Margie and Marjorie, all vinyl dolls whose faces resemble Alexander’s Cissy. Little Miss Margie is similar to Ideal’s Little Miss Revlon, and has extra boxed fashions. They also made multi-jointed Twixie, whose posability was meant to capitalize on the popularity of Uneeda’s Dollikin. Ballerina Belle is another jointed doll, who may be the same doll as Twixie. One thing that seems certain is that, while the company’s dolls were patterned after the successful dolls of other companies, they had a charm and personality of their own as well.
Copyright 1999-2016 by Zendelle Bouchard