Sep 302012
 
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In 1972, Hasbro introduced Aimée, an 18″ doll with an unusual hair play feature. She has holes in her head, into which hairpieces and wigs with special plugs will fit. Besides the long cotton dress with gold braid trim that she was sold in, Aimée had six extra gowns that could be purchased, and six extra hairpieces.

Aimée was Hasbro’s response to the overwhelming popularity of Ideal’s Crissy family of dolls, who had a “growing hair” feature and a great mod wardrobe.

Hasbro’s 1972 doll catalog pictures prototypes of Aimée, her fashions and wigs. The actual dolls produced are a little bit different, her original outfit and box are completely different from the catalog photos.

To see lots more photos of dolls and outfits, visit the Aimée page on Beth Colvin’s wonderful Crissy website.

Aimee Doll in 1972 Hasbro dolls catalog

Scan from 1972 Hasbro dolls catalog

Aimee Doll in 1972 Hasbro dolls catalog

Scan from 1972 Hasbro dolls catalog

Aimee Doll in 1972 Hasbro dolls catalog

Scan from 1972 Hasbro dolls catalog

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Copyright 2012 by Zendelle Bouchard

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