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Candy Fashion (1962)


Candy Fashion doll by Deluxe Reading

Candy Fashion, like many other Deluxe Reading dolls, was sold through grocery stores. Even at the relatively high price of $12.95, she seems to have been a good seller, although probably expensive for the company to produce. In 2006, a reproduction of the original Candy Fashion set was produced by Charisma Brands. The repro Candy doll is only 18" tall. They have produced two other Candy Fashion sets as well, with new clothing.

Body Construction
21" Candy Fashion ("The Dream of Every Girl!") is a cheaply made doll with a hollow rigid vinyl body and legs, and softer vinyl head and arms. She has blue sleep eyes with brush lashes. She is jointed at shoulders, neck, hips, elbows and knees. Her elbow joints are interesting in that they do not bend, but rotate; her knees are strung. Her short hair is curled.

Markings
She can be found with a variety of markings on the back of her neck; the letters "HH" are usually among them.

Clothing
What makes Candy Fashion special is the wardrobe included with her. The doll wears a sleeveless pink chiffon over taffeta evening dress, embellished with rhinestones; matching stole & purse; silvery heart-shaped earrings and pendant, and pink plastic mules. Note: this dress (in human-size) was advertised in the 1958 Sears catalog.

She comes complete with three other ensembles, each with its own mannequin:
Green heavy cotton dress with white trim has a cowl collar plunging to a "v" in the back, accent bow at waistline; matching hat; black plastic purse & mules.
Candy Fashion doll by Deluxe ReadingWhite swimsuit with large blue and purple polka dots, cowl collar; matching wrap skirt & jacket; purple beaded necklace; straw hat; white sunglasses & mules.
Blue jacket and skirt with red trim; matching hat; lavender sleeveless blouse; red beaded necklace; red plastic purse & mules.

One interesting thing about Candy Fashion is that her clothes are really a little too small for her. They fit Ideal's 20" Revlon doll very well, though!

Packaging
The brightly colored graphics on her box are typical of the wonderful Deluxe packaging of the era. The set came with three plastic dress forms to display the outfits.

Thanks to Steve Lamoretti and Cathy Combs for assistance with this page.
Other sources include:

  • "Glamour Dolls of the 1950s & 1960s" by Polly & Pam Judd.

Copyright 1997-2007 by Zendelle Bouchard.

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