Mattel’s Barbie is the biggest selling doll of all time. But even if Barbie had never existed, Mattel’s other quality dolls like Chatty Cathy, Liddle Kiddles and My Child would have earned the company a place in doll history.
Mattel got its start in 1945, when Elliott and Ruth Handler teamed up with their friend Harold “Matt” Matson. Initially they made picture frames; but Mr. Handler soon began making doll furniture from the scrap wood. Mr. Matson left the company early on, and the Handlers turned to the toy business full time. The company was one of the first toy firms to invest heavily in television advertising, sponsoring “The Mickey Mouse Club.”

Scan from 1963 Sears Toy Book.
While Mattel had been selling doll furniture for several years, they didn’t actually make dolls until they debuted Barbie in 1959. While parents and toy buyers were skeptical at first, she was an immediately hit with little girls, who loved her long, slim grownup figure and fabulous wardrobe. Before long, Barbie had a boyfriend named Ken, a best friend named Midge and a little sister, Skipper.
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Chatty Cathy had extra outfits and accessories that could be purchased.
Scans from 1963 Sears Toy Book.

Tiny Chatty Baby and Charmin’ Chatty by Mattel
Photos courtesy of eBay seller your-favorite-doll.
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The Chatty dolls were so popular that Mattel went on to make many other talking dolls in the ’60s and ’70s. Most of these were pull-string talkers.

Three talking dolls by Mattel. L to R: Talking Little Bo Peep, Patootie the Clown and Trish.
Photos courtesy of eBay seller your-favorite-doll.

L to R: Swingy, Baby Go Bye-Bye and Baby Walk ‘n Play.
Photos courtesy of eBay seller your-favorite-doll.

Liddle Kiddles dolls by Mattel.
Photos courtesy of eBay seller your-favorite-doll.
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Rock Flowers dolls by Mattel.
Photo courtesy of eBay seller den268.
The pop star theme is one that Mattel would return to every few years for a new line of Barbie dolls.
Mattel made a number of dolls in the likeness of popular celebrities in the 20th century, from supermodel Twiggy in 1967 to the characters from the film and TV show Clueless in 1997. Many of these were fashion dolls with their own unique wardrobes.

Julia doll in the likeness of actress Diahann Carroll was made in talking and non-talking versions. Donny and Marie Osmond dolls were very popular in the late 70s when they had their own television variety show. Little brother Jimmy is a harder doll to find. Julia, Donny and Marie had extra outfits you could buy.
Photos courtesy of eBay seller dreamalong.

Two of Mattel’s fantasy-themed dolls: 11.5″ Moon Mystic doll from the Guardian Goddess series and 5.5″ Frosta from the Princess of Power series.
Photos courtesy of eBay seller your-favorite-doll.
View My Child dolls on ebay!

My Child dolls by Mattel.
Photos courtesy of eBay seller your-favorite-doll.
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