Zendelle

Advertising Dolls

 Advertising  Comments Off on Advertising Dolls
Mar 032016
 
Aunt Jemima, from 1929, and the Cream of Wheat chef, from 1930, were both sold as fabric panels to be stitched and stuffed at home.
Photo courtesy of Withington Auction, Inc.
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Advertising dolls provide an interesting look at the history of consumer products in America. Who remembers Force cereal, Blatz beer or Fletcher’s Castoria? But through their advertising and trademark characters, these products will live forever.

Most advertising dolls are made of cloth, simple “pancake” dolls with one piece for the front and one for the back, stitched together and stuffed. Some were printed on fabric and sold by the piece, to be stitched and stuffed at home. But there are advertising dolls of all materials, including vinyl, hard plastic, composition and even cast iron.

There are several types of advertising dolls. The most popular and familiar dolls promote the company’s trademark character. This might be Tony the Tiger for Frosted Flakes cereal; the Campbell Kids for Campbell’s Soup; or Aunt Jemima for the pancake mix made by Quaker Oats. Another type of advertising doll is the licensed doll. This doll, like Ideal’s Little Miss Revlon or Toni by Ideal and American Character, incorporates the name and concept of the product without actually being used in the company’s own advertising. The least desirable type of advertising doll is the premium doll, which is used by the company to sell product (“Send in 3 boxtops and 25 cents”) but otherwise has no connection to the product. One example of this type is the Fun Fair clown offered by Kellogg’s in 1973. A fourth type of advertising doll, and the hardest to find, are the dolls that were not made available to the general public, but used solely as display pieces in stores. One example is the RCA Victor Sellin’ Fool doll made to be displayed in RCA dealerships in the ’20s. The doll was based on an illustration by Maxfield Parrish and is very hard to find today.

Advertising dolls are still being sold today, although they are far more likely to take the form of teddy bears than dolls.

Click on a photo to view a larger image.


Ceresota Flour advertising doll Ceresota Flour advertising doll Two slightly different variations of the Ceresota Boy from 1912,
advertising the company’s flour. This is a cut and sew doll, beautifully printed in oil colors. His hat brim gives three dimensional interest.


Kellogg's Johnny 
Bear advertising doll Kellogg’s 10″ Johnny Bear dates from 1926. The cut and sew panel was
available for 10 cents plus one box top from Kellogg’s cereals. He was part of a set with
Goldilocks, Papa Bear and Mama Bear.


Aunt Jemima advertising doll Aunt Jemima is one of the most recognizable trademark characters in
American history. She and her family have been made in doll form since 1895. This cut and sew version is from 1929.


_hotpoint1 (2K) _hotpoint2 (3K) This rare Hotpoint character has a composition head and segmented wood body. He was probably made by Cameo, as they made other dolls in this style. He dates from about 1930 and may have been a store display or promotional doll. Photo courtesy of eBay seller lchristoo.


Freckles the Frog advertising doll for Kellogg's Dinkey the Dog advertising doll for Kellogg's Freckles the Frog and Dinkey the Dog are from a 1935 series of four animal cut-and-sew dolls. The others are Dandy the Duck and Crinkles the Cat. They were available from Kellogg’s for 10 cents plus one Wheat Krispies box top each, or 25 cents and four box tops for the whole set. Each doll is about 12″ tall.


Captain Bill and Stewardess Sue, “the Mainliner Dolls” were produced by the Toyad Corp. of Latrobe, PA in 1940 as a tie-in with United Airlines. They are 7″ tall, made of rubber, and were sold in stores as a set for $1.00.


Cliquot Club advertising doll Kleeko the Eskimo was the trademark character for Cliquot Club beverages. This doll is stuffed vinyl fabric, date unknown, but probably mid-twentieth century.


Fab Picture Doll Colgate Palmolive’s 8″ Fab Picture Doll was a premium for Fab Detergent. She was
available for $1 plus one Fab box top in 1957.


Gillette licensed the name of its Toni home permanent twice to doll companies. The first Toni doll (shown left) was a hard plastic girl doll made by Ideal in the early fifties. The second doll was a vinyl glamour doll made by American Character in the late fifties. Both dolls were sold in several sizes, and came with a Toni playwave kit for styling the doll’s hair. The 10″ version (shown right) of the American Character Toni had many extra outfits which could be purchased separately.


_jantzen (3K) The Janzten Girl was a 10.5″ vinyl high heeled doll sold by Valentine in 1957 as a tie in to Jantzen clothing. She came with a complete wardrobe of clothing.


Ideal Little Miss Revlon doll Ideal’s Revlon Doll (shown far left), available in four sizes, and 10″ Little Miss Revlon licensed the name of the cosmetics line in the late 1950s. They are very high quality dolls, and were widely imitated.


Polly Ponds advertising doll Polly Ponds Beauty Doll and Polly Ponds Bride Doll were made by Citro Manufacturing in the late fities or early sixties, as a tie in to Ponds Cold Cream. She is 24″ tall.


_badboy31 (3K) Little Mr. Bad Boy was produced by Earle Pullan and other Canadian companies in 1961 as a promotion for the Bad Boy Furniture Company. Photo courtesy of eBay seller Connectibles.


Miss Babbitt advertising doll for Bab-O Cleanser Miss Babbitt is a strange doll that combines a hard plastic Ginny-type head on a slim vinyl fashion doll body. She was offered by Bab-O Cleanser in the early sixties.


Elsie the Cow doll Vintage Elsie the Cow doll Elsie has been the spokescow of the Borden Company since 1937. She was first made in a 15″ plush version with vinyl head in the 1950s. The doll pictured has the same vinyl head, but a woven cloth body, and she is 21″ tall. She is missing her hat, collar and shoes. Her date of manufacture is unknown. Elsie’s calves Beauregard, Latabee and Lobelia have also been made. Photos courtesy of eBay seller art-in-mind.


Vermont Maid advertising doll Vermont Maid is a 15″ vinyl doll made by Uneeda in 1964 for Vermont Maid Syrup. She is marked “U // 16” on the back of her head.


Brunswick Corp. advertising doll This bizarre cloth doll from 1968 was one of four offered by the Brunswick Corporation to promote bowling.


Tony the Tiger advertising doll This is the first version of Tony the Tiger, offered by Kellogg’s Sugar Frosted Flakes in 1970. He is 13″ tall with a fabric head and furry body.


Hardees advertising doll Gilbert Giddyup Gilbert Giddyup is a stuffed cloth doll that was available from Hardee’s restaurants in 1971.


First edition Ronald McDonald doll Ronald McDonald, the face of McDonald’s Corporation, has been made in doll form since 1971. The doll pictured is the first version of Ronald. He is a 16″ stuffed cloth doll and was available only from the restaurants. The following year a Hamburglar doll was offered. In 1976, Remco made vinyl versions of all the McDonald’s characters for sale in retail stores. Photo courtesy of eBay seller silverknight52.


_campbell- (4K) Campbell Kid advertising doll Campbell Kid advertising doll Campbell Kids dolls have been made in many different materials over several decades. The pair of 10″ vinyl dolls at far left dates from 1971, and were available for $2 each plus two soup labels. The 16.5″ cloth dolls shown were sold at retail stores in 1973. Photos of cloth dolls courtesy of eBay seller your-favorite-doll.


Vintage Charlie the Tuna advertising doll Vintage Charlie the Tuna advertising doll Charlie the Tuna, Starkist’s clueless trademark character, was available in several different cloth premium versions in the 1970s. The vinyl figure shown was probably sold in retail stores, and is also from that era. He was made by Product People, Inc. More recently, Charlie has been made in beanie and plush versions. Photos courtesy of eBay seller art-in-mind.


Kellogg's Fun Fair Clown advertising doll

Kellogg’s offered three different Fun Fair Clowns as premiums in 1973.


Texaco Cheerleader advertising doll The Texaco Cheerleader doll was sold at Texaco gas stations in 1973. She is a Barbie-sized doll, and is marked Hong Kong. Photo courtesy of eBay seller art-in-mind.


Disney Premium dolls for Closeup Toothpaste Closeup Toothpaste offered 6 vinyl Disney Characters as premiums in 1974.


Tropicana advertising doll 17″ Tropic-Ana cloth doll was offered for $2.00 on cartons of orange juice in 1977.


Vintage Gerber Baby doll from 1989
Vintage Gerber Baby doll by Atlanta Novelty The Gerber Baby has been made in several different versions by various companies since 1936. The dolls pictured each have a vinyl head and limbs on a cloth body. The doll at far left, made by Atlanta Novelty in 1979, is 17″ long with flirty eyes that look from side to side. The doll at near left is from 1989, made by Lucky Industrial. She is 16″ long and has sleep eyes with very stiff lashes, and strange orange lip paint. Photo of 1979 doll courtesy of Martin Auction Co.


Wrangler advertising doll by Ertl Wrangler advertising doll by Ertl Wrangler advertising doll by Ertl Missy and The Wrangler advertised Wrangler clothing. They were made by Ertl in the early 1980s. They are 11.5″ tall and each had a few extra outfits. Photos courtesy of eBay seller franklin2000.


Bluebonnet Sue Advertising Doll Bluebonnet Sue Advertising Doll Blue Bonnet Sue is 11″ tall, made of a soft knit fabric, softly stuffed. She has yellow yarn hair in a ponytail and printed features. She is made to sit. She wears a removable outfit of blue print dress with satin ribbon trim and attached apron, and matching bonnet, with white panty underneath. Her shoes are of woven blue fabric to look like shoes, with sewn on satin straps. She was made by Dakin in 1986 for Nabisco, to promote their Blue Bonnet Margarine.


Snap, Crackle & Pop advertising dolls by Product People Snap, Crackle and Pop are the trademark characters for Kellogg’s Rice Krispies cereal. The little elves were designed by illustrator Vernon Grant in the 1930s and have been made several times in doll form. The dolls shown are by Product People and probably date to the 1980s. The same dolls in different boxes are shown here on Amazon.com.
Photo courtesy of eBay seller art-in-mind.


Mr. Handy Andy advertising doll 1980s Mr. Handy Andy advertising doll 1980s Handy Andy Home Improvement Centers was a midwestern US chain of big-box hardware stores that was in business from 1980 until 1996. Mr. Handy Andy is a plush doll about 14″ tall with faux fur hair, eyebrows and moustache. He wears denim jeans, a red shirt and green vest.
Photos courtesy of eBay seller art-in-mind.


Swiss Miss advertising doll, circa 1990 There have been at least four different dolls made to advertise Swiss Miss Cocoa. The first two came out in 1962 – you can see them here on the Jolly Toys page. In 1977, there was a cloth version, and in 1990, they issued the 14″ doll pictured at left, who has a vinyl head and hands on a cloth body, with yarn hair.





Learn More:

Advertising Dolls by Robison & Sellers
Advertising Dolls:
Identification & Value Guide
by Joleen Ashman Robison
& Kay Sellers
More info from Amazon
or
Find it on eBay.
Advertising Dolls by Myra Yellin Outwater
Advertising Dolls
by Myra Yellin Outwater
More info from Amazon
or
Find it on eBay.
Zany Characters of the Ad World by M.J. Lamphier
Zany Characters
of the Ad World
by Mary Jane Lamphier
More info from Amazon
or
Find it on eBay.

Copyright 2006-2016 by Zendelle Bouchard

Polly Ponds Dolls by Citro Manufacturing Co. Inc. (1950s)

 Citro  Comments Off on Polly Ponds Dolls by Citro Manufacturing Co. Inc. (1950s)
Feb 222016
 
rtha_polly2
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Citro Manufacturing was located in Brooklyn, New York. They made the 24″ stuffed vinyl Polly Pond’s Bride Doll and Polly Pond’s Beauty Doll, which were advertising tie-ins to Ponds Cold Cream.


Polly Ponds Bride Doll minus her veil.

Body Construction
Both dolls are 24″ tall, with a stuffed vinyl body and soft vinyl head. Their lovely creamy skin tone suits their role as an advertising doll for Pond’s Cold Cream. They are jointed only at the neck, with some type of rigid cylindrical (possibly metal) piece inside her neck which prevents her head from flopping over. They have blue sleep eyes with brush lashes. The Bride has three painted lashes above the outer corner of each eye. Her rooted blonde hair is style in a short curly bubble cut. Her fingernails are painted red, but her toenails are bare. This doll does not have earring holes. The Beauty Doll has painted lashes below her eyes, longer lemon-blonde hair pulled back from her face, unpainted fingernails and pierced ears.

Markings
These dolls are completely unmarked.

Clothing
The Bride wears a long sleeved bridal gown of white taffeta and net with silver threads running through it, trimmed with silver lace; a petticoat of a sort of stiff cheesecloth type fabric which ties at the back; white knit panties; and white plastic heels. On her head she wears a veil made from a circle of white net trimmed with white lace. She carries a bouquet of lilies-of-the-valley. Her dress is untagged, and is fastened at the back with safety pins – no snaps, buttons or other fasteners appear to have been used.

Polly Pond’s Beauty Doll wears a white blouse with short puffed sleeves and a lace trimmed rounded collar with a red bow, and a black and multicolor striped jumper. Underneath she wears a white taffeta slip and panties, and nylon stockings. She has black plastic heels and pearl drop earrings.

The Polly Ponds Beauty Doll has lovely lemon blonde hair.

Packaging
The Polly Pond’s Bride Doll comes packaged in a white corrugated cardboard box with red printing. She comes with a little booklet extolling her virtues. It has a price of $21.95, which seems like a high price for what is actually an inexpensively made doll. The box also advertises a Polly Pond’s Bridesmaid Doll, but whether this doll was actually made is unknown. See photo below.



Copyright 2000-2016 by Zendelle Bouchard

Twixie, the Twisting Pixie doll by Belle

 Belle  Comments Off on Twixie, the Twisting Pixie doll by Belle
Feb 212016
 
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Twixie, the Twisting Pixie by Belle Doll and Toy Corp. dates to the late 1950s.

While almost certainly patterned after Uneeda’s successful Dollikin, Twixie remains a favorite of collectors (when they can find her) in her own right. Her lovely girlish face, contrasted with her very sexy grown-up outfit, embodies the period in fashion doll history as few other dolls do. Her wonderful packaging makes her even more desirable as a collectible and as part of mid-twentieth century design history.

Body Construction
Twixie is 20″ tall, with a hard plastic torso and legs, and soft vinyl head and arms. She is jointed at the neck, shoulders, elbows, waist, hips, knees and ankles. Raised dots around the bottom half of her waist joint allow better control when posing her. She is a strung doll.
Her blue sleep eyes have brush lashes, and there are eight painted lashes below each eye. Her medium blonde hair is pulled into a bun, with a spit curl over her right eye. Twixie has red lips, finger- and toenails.

Markings
She is marked “P-8” on the back of her neck.

Clothing
Twixie’s fabulous lounging outfit consists of black pants with two brass buttons at each ankle; a sheer leopard-print blouse that ties around the waist; black lace strapless bra; black elastic-strap heels; and pearl drop earrings. A black velvet bow accents her hairdo, and a black vinyl purse may have been included with her as well.

A Belle doll with the same face as Twixie was sold in a bridal gown, but she does not have the extra joints that Twixie has.

Packaging
Twixie’s original box is pictured above. Pink, white and black graphics cover the outer box, the inner liner and the frame of the cover. She’s described as “The new flexible wonder doll…she’s almost human!…Thrilling! Educational! Exciting!” and the liner further describes the fun a child can have with Twixie: “I do acrobatic and dance poses…Artists use me for sketching…I’m a swell model for sewing…You’ll love me! I’m loads of fun to play with!” The box most likely had some type of box or seat for her to sit on, which is missing from the photo.



Copyright 1997-2016 by Zendelle Bouchard

Kim-‘Teen (1957)

 Beehler / Virga  Comments Off on Kim-‘Teen (1957)
Feb 172016
 
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The outfit pictured is for the 8.5″ Kim or Kim-‘Teen doll. She is the same doll as the Virga Hi-Heel ‘Teen. The outfit is stock number HC-102, named “Bridesmaid” and is part of the 100 series. The box end reads “EXCITING ‘TEEN FASHIONS” and “Manufactured by KIM DOLLS 47 West St., New York City”. The outfit includes a simple pink taffeta gown with white overprint, trimmed at the neckline and armholes with pink braid; pink open weave hat with flowers and ribbon; white nylon panties; pink high heel shoes.



Copyright 2000-2016 by Zendelle Bouchard

Penny Doll by Beehler Arts

 Beehler / Virga  Comments Off on Penny Doll by Beehler Arts
Feb 102016
 
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From her clothing boxes, we can tell that Beehler Arts’ Penny doll is 10.5″ tall. She is probably a Little Miss Revlon type doll, with high heel feet and a lady body. She may be similar or identical to the Beehler Arts doll pictured in “Glamour Dolls of the 1950s & 1960s” by Polly and Pam Judd. That doll has a rigid vinyl one-piece torso and legs, jointed only at the neck and shoulders, with a softer vinyl head and arms. She has short blonde hair, blue sleep eyes, and three slanted painted eyelashes at the outer corner of each eye. She is unmarked. The doll is shown with her original box, which has similar graphics to the Penny clothing boxes, although the Penny name is not used. One telling feature is that her blue swimsuit is made from felt, the same fabric that is used in all of Penny’s outfits.

Known Outfits for Penny:

#357 – Date Dress – is a halter-top dress with black felt bodice and leopard-print taffeta skirt. A black felt hat and white taffeta panties complete the outfit. See photo above.

#353 – Visiting – is a blue felt dress with a hot pink felt flower riveted to the front of the skirt. A matching hat with elastic strap and white taffeta panties are included. See photo below.

#361 – Hostess – is a black felt halter top with hot pink metallic lace peplum and ties. Matching black felt pants and a lace headband are the other components. See photo at top.

Packaging
Penny’s outfits are packaged in cardboard boxes with pink and blue graphics. On the sides of the packages, they are marked “Manufactured by Beehler Arts, New York 6, NY”.

Under their Virga label, Beehler also made a 10″ hard plastic doll called Penny Walker, but she is a toddler rather than a glamour doll.



Copyright 2000-2016 by Zendelle Bouchard